Usina Monteverde will be Bunge’s second ethanol operation in Brazil – on September 17th, 2007, Bunge purchased the Santa Juliana plant, located in the municipality of the same name in Minas Gerais state, from Grupo Tenorio, a Brazilian agriculture conglomerate.
In preparation for the beginning of operations, a group of officials from Bunge’s Brazilian subsidiary paid a visit, on March 27, to the mayor of the municipality. Such courtesies are more than just etiquette in the Brazilian hinterlands, where quasi-feudal relations often determine business outcomes.
Foreign investors who are unaware of the Brazilian social and business culture are the ones most likely to find their operations affected by political considerations. These include questionings about a project’s licenses, tax compliance status, environmental permits, and countless other procedures and norms whose impact can be managed by working the Brazilian government machinery, at the municipal, state, and federal levels.
Political Movements Target Ethanol Operations
One of the organizations most active against Big Agribusiness in Brazil is closely associated with Lula’s Workers’ Party, known as the PT. While the PT has adopted a more liberal, corporate-friendly stance, the Landless Peasants’ Movement, or Movimento dos Sem-Terra, known as the MST, remains far on the left of the political spectrum.
With a number of grievances stemming from the country’s centuries-old agrarian structure, the MST seeks to draw attention to its cause by disrupting the operations of foreign companies, usually through the mass mobilization of large numbers of peasants and farm workers with little or no education. They enjoy broad support among many local agents, most notably certain sections of the Catholic Church and its Land Pastorals, which in Brazil carry considerable political weight.
Interventions by the MST and like-minded movements sometimes escalate into outright invasions. In March 2007, Via Campesina (“Peasants’ Way”), the international peasants’ movement of which the MST is a member, invaded Cevasa, a mill in which Cargill had just acquired a 63% stake, to protest the presence of large foreign ag concerns in the Brazilian sugar and ethanol industry. A visit to Brazil that same month by former President Bush was the political trigger.
A state coordinator for the MST had this to say about the Cevasa invasion.
“Ethanol is of no use for the Brazilian people because it transforms Brazil into the backyard of American elites. Bush’s intention in negotiating ethanol with Lula has strengthened our resolution against him. We are here (at Cevasa) to tell him that he has no friends here.”
Considerable planning went into the Cevasa plant invasion. “Women for Life and against Agribusiness”, a sub-movement inside Via Campesina, bused in 800 women from 40 nearby municipalities. A “peaceful” occupation ensued, monitored closely by Cargill officials, who, that very same month, had to deal with the attempted occupation by Greenpeace of a grain shipping terminal on the banks of a tributary of the Amazon River in the northern state of Para.
Such episodes illustrate the dangers of doing business in Brazil. Factors like very favorable farming conditions may be outweighed, if unchecked, by political considerations. These must be addressed and negotiated, often with a multitude of “stakeholders” who are quick to smell money, compounding what is popularly known in the country as the “Brazil cost”.
Incidentally, it is worth noting that President Lula, a former union worker, still sympathizes with the MST, having famously donned a cap with the movement’s logo in 2005, at a time when a number of farms around Brazil were under illegal occupation. Today, his administration is being questioned about BRL 152 million, or USD 66 million, that have been funneled by the government to NGOs connected to the MST. These NGOs support or facilitate the MST’s political activities. 
Multinationals investing in sugarcane operations, like Bunge, seek to smooth out relations with local authorities to avoid such traps. Mayors and other officials at the municipal level are the ones most likely to become allies when problems arise.
Brenco Counts on Help from Ex-Petrobras CEO
Investors often bring out the big guns when the undertaking is countrywide in scope. The Brazilian Renewable Energy company, known as Brenco, hired Henri-Philippe Reichstul, former president of the Brazilian state-owned oil giant, Petrobras, to head its Brazilian operations.
Founded by a group of US-based investors, Brenco has sizable operations planned for several localities around Brazil, including three plants in Mato Grosso do Sul state, the state where Bunge is opening its new facility. One of Mr. Reichstul’s main tasks is to use his insider connections and knowledge of the Brazilian energy market to help minimize the countless liabilities associated with such a large undertaking – not least of which are the political pitfalls of a country that has 26 states and 5,562 municipalities, each with an executive and legislative agenda of its own.



